Mobile User Acquisition Manager

Are you an App Marketing Specialist ready to elevate your career?

At AirBeamTV, we’ve built strong marketing strategies—and we’re hungry for more. We need your expertise to scale our reach, optimize campaigns, and drive even greater growth. If you thrive on innovation, data-driven decisions, and high-impact results, this is your chance to make a difference!

Our Story

AirBeamTV is a globally recognized leader in screen mirroring and tv remote technology, offering convenient access to platforms such as MacOS, iOS and Android devices across an impressive range of leading TV brands and media streamers. We improve the home-entertainment experience of millions of users worldwide with dozens of apps.

The Financial Times listed us at #104 of the 1000 fastest growing organisations in Europe.

With offices in both Naarden (Netherlands) and Trivandrum (India), we are looking for an experienced App Marketing Specialist to join our dynamic marketing team!

AirBeamTV is an IND-recognized sponsor for highly skilled migrants seeking to work in the Netherlands. We welcome applicants from outside the EU to join our team in the Netherlands.

All About The Role

Come join our dynamic team and help spearhead growth for entertainment and utilities applications across major App Stores!

As an App Marketing Specialist, you will be responsible for planning, executing, and optimizing paid advertising campaigns to increase app downloads and revenue. You will primarily focus on Facebook Ads, Google Ads, and Apple Search Ads, while also leveraging TikTok Ads and YouTube Ads as secondary growth channels.

This is a performance-driven role—you will analyze campaign performance, test new strategies, and continuously refine targeting, bidding, and creatives to maximize ROAS and lower cost per acquisition (CPA).

You will work closely with Product, Marketing, and Creative teams to ensure paid acquisition strategies align with business goals.

What You’ll Do

• Paid Media Strategy – Develop, execute, and scale paid acquisition campaigns with a primary focus on Meta Ads, Google Ads, and Apple Search Ads.
• TikTok & YouTube Ads – Expand reach by testing and optimizing TikTok Ads & YouTube Ads to improve app growth.
• Campaign Optimization – Monitor and adjust bids, budgets, targeting, and creatives to improve ROAS, conversion rates, and cost efficiency.
• Performance Analysis – Track key metrics such as CTR, CVR, CPI, CPA, and LTV, using data to make informed marketing decisions.
• A/B Testing – Run experiments on ad creatives, targeting, and audience segmentation to improve conversion rates.
• Creative Collaboration – Work with design and content teams to develop high-performing ad creatives and landing pages.
• Market & Competitor Research – Stay ahead of trends, analyze competitors’ app marketing strategies, and identify new opportunities for growth.

This role is on-site at our office in Naarden, The Netherlands, and reports directly to the Managing Director.

Desired Skills & Experiences

We are preferably looking for someone with (some of) the following skills and experience:

• Experience: Minimum 3+ years in app marketing, paid media, or user acquisition.
• Expertise in Paid Ads: Strong experience managing campaigns on Facebook Ads, Google Ads, and Apple Search Ads (primary focus).
• Experience with TikTok & YouTube Ads: Familiarity with TikTok Ads & YouTube Ads as secondary but growing acquisition channels.
• Data-Driven Mindset: Proficiency in analyzing and optimizing ROAS, CPA, CTR, and LTV using tools like Google Analytics, App Store Connect, Google Play Console.
• A/B Testing Skills: Ability to design and analyze A/B experiments to continuously improve performance.
• Creative Optimization: Experience working with designers to create high-performing ad creatives and landing pages.
• Retargeting & Audience Growth: Knowledge of custom audiences, lookalike audiences, and retargeting strategies.
• Strong Communication Skills: Ability to present insights and strategy in clear, actionable reports.

Bonus (Nice to Have)

Basic knowledge of ASO & SEO to support organic growth (but not a core focus).

AirBeamTV Offers

• Salary: €4,000 – €5,000 p/m
• A dynamic multicultural team working on a fast-growing portfolio of apps.
• Competitive salary.
• Free lunch, drinks, and fresh fruit at the office.
• Company events and team-building activities.
• On-site position in Naarden, The Netherlands.

AirBeamTV is dedicated to fostering a supportive atmosphere full of talented professionals. We pride ourselves on providing an empowering and creative setting where individuals can explore their growth opportunities with no shortage of innovative energy.

In addition, the company’s convenient location near Naarden-Bussum train station allows for effortless access — even our parking spaces are complimentary!

Apply

Are you enthusiastic and do you think you are suitable for this position? Let’s talk! We look forward to receiving your CV. Preferably with application letter – but not required.

Please send it to recruitment[at]airbeam.tv

You will receive a message about your application within 2 weeks after receiving it.

Got questions about this vacancy?
Please do not hesitate to contact us. We’re happy to share more details. Send an email to [email protected] and you’ll get an answer instantly.

More About Us

Our career site is the place to explore what makes our company unique and discover growth opportunities. Stay informed with frequent updates – check it out today!

(As this vacancy is not meant to be acquired by recruitment organisations, we kindly ask you to refrain from doing so.)